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Oliver Buchannon
Ryan Sneddon
🍦Everything I know about referral programs

Sep 5, 2025

•

8 min read

🍦Everything I know about referral programs

Milestones, automations, setup, the whole nine yards...

Ryan Sneddon
Ryan Sneddon
🍦You need a better website

Sep 3, 2025

•

7 min read

🍦You need a better website

I re-built mine on beehiiv. It's pretty good

Ryan Sneddon
Ryan Sneddon
🍦Who buys local newsletter ads?

Aug 22, 2025

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8 min read

🍦Who buys local newsletter ads?

The exact categories I sell to and what's the profile...

Ryan Sneddon
Ryan Sneddon
🍦How to structure local newsletters

Aug 20, 2025

•

8 min read

🍦How to structure local newsletters

The sections I use that work for daily or weekly publishing.

Ryan Sneddon
Ryan Sneddon
Essential software: Ad management tools

Aug 15, 2025

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10 min read

Essential software: Ad management tools

I even built a DIY option for you

Ryan Sneddon
Ryan Sneddon
🍦My Royal Flush story

Aug 13, 2025

•

10 min read

🍦My Royal Flush story

And what the gurus don't tell you about starting a business with a local newsletter

Ryan Sneddon
Ryan Sneddon
🍦The Paxton Philosophy

Aug 8, 2025

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9 min read

🍦The Paxton Philosophy

Case study: Starting a permanent lights business from a local newsletter

Ryan Sneddon
Ryan Sneddon
🍦8 Instagram reels you should steal

Aug 6, 2025

•

8 min read

🍦8 Instagram reels you should steal

And cash drop ain't one

Ryan Sneddon
Ryan Sneddon
🍦Scoop's wildly efficient ad management process

Aug 1, 2025

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10 min read

🍦Scoop's wildly efficient ad management process

How we stay organized running 3 ads per day for 240 newsletters per year

Ryan Sneddon
Ryan Sneddon
🍦Naptown Scoop's org chart
LockSimple

Jul 30, 2025

•

6 min read

🍦Naptown Scoop's org chart

Special Life of Scoop Plus edition

Ryan Sneddon
Ryan Sneddon
🍦Naptown Scoop's org chart

Jul 30, 2025

•

6 min read

🍦Naptown Scoop's org chart

We have 6 team members plus me.

Ryan Sneddon
Ryan Sneddon
🍦The actual ads I sell for Naptown Scoop

Jul 23, 2025

•

9 min read

🍦The actual ads I sell for Naptown Scoop

4 types, 10 ads per newsletter.

Ryan Sneddon
Ryan Sneddon

Life of Scoop

How to launch, grow, and monetize a local media company according to one of the industry’s leading experts, Ryan Sneddon.

© 2025 Ryan Sneddon.

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